21 Jul 2018

Are your banners ready for your winter corporate events?

Pull up banners are far less expensive than business signs, they are also more portable and versatile. To maximise your advertising dollar, it’s important to get your banner right – the first time. As we head into winter it’s important that your pull up banners are correct, the message you want to convey is up to date, and that everything is perfect. Pull up banners are your first line of *defence* when it comes to advertising – you need to have this perfect for your winter corporate events.

  • Your message – your message is more important than any graphics you may be using. So, you want to ensure your banner says what you want it to say about your product or service. Designs are a great way to grab someone’s attention, but it is your MESSAGE that is going to draw a potential customer or client to you, you need to inspire them to take action.
  • Your headline – does it still say what you need it to say? The most important part of your message is the headline. When you are driving or walking around, take notice of other local banners and signs are they grabbing your attention? Are they attractive? Do any of them make you want to pick up the phone and find out more?
  • Okay, so your headline is perfect, they know what you have to sell or offer, now they need to know WHAT it is your business or service can do for them. Provide a brief description of your service, or benefits or what your product or service will give to them. Why should they give you their money? If you communicate well, it will help you make sales.
  • Also Read This: Our banner stands are built to last

  • Call to Action – you have a potential customer or client interested – now you need a call to action, without this you lose sales. It’s no good having a promotion, special offer or product if you don’t tell someone where to get it, or how to take advantage make sure your phone number or website is visible.
  • Branding – keep your branding consistent with your company’s message. You certainly want to have your logo visible, you want people to associate your logo with your name.
  • Does your banner target your audience? If your product is aimed at people over 40, don’t have a picture with teenagers using it, always keep your customers in mind when creating the graphic for your banner.
  • What event are using your pull up banners at? Always consider where and when you will be using your pull up banner this winter. A pull up banner that looks like it belongs at the event but has distinguishing features will help it stand out from the other banners at the corporate event.
  • Remember that while you want your banner to fit into the environment you also want it to stand out. Colours are a great way to provide contrast. If your backdrop is dark, use bright colours, if the event is going to be bright, use dark colours instead as they will stand out.

28 Jun 2018

Our banner stands are built to last

A banner is not only a branding tool but a marketing statement. It’s one of the best ways to sell your product or service in an open space. Banners have a handsome return on investment and they’re a long-term investment especially for companies that seek to sell their brand. Unfortunately, most banner stands don’t give you years of service. After purchasing one, it’s only a matter of months before they start showing signs of wear and tear. In less than a year you can move from a stylish, eye-catching banner to a completely useless faulty banner. For quality banner stands, the trick lies in the build.

The design is crucial when it comes to banners. Although banner stands are small portable installations, meticulous work goes into making a quality durable banner. The base of a roll-up banner forms the most crucial part. It stabilizes the banner by lowering the centre of gravity. Though a heavy base is good, too much weight reduces the banners portability. On the other hand, a light base means your banner will be falling at the slightest shove. For a build that will last, a balance must be struck between portability and stability. The ideal banner is light but strong against any jostle.

Also Read This: Re-branding? Don’t forget to update your display banners!

Behind every durable banner are durable materials. It’s obvious that sturdy materials will give you a sturdy banner. Most manufacturers compromise on materials when making banners. They use light, cheap plastic or weal metal to make the fame of a roll-up banner. Unfortunately, such banners do not last for long. It’s only a matter of time before things start breaking down. The first causality is always the beams that hold the banner up. Once the support is compromised, the banner is practically unusable. Some manufacturers use strong materials for their build. Although it’s not cheap, their banners last for years and are a worthwhile investment for any company.

When banners are not standing out in the open, they should be safely packed in storage boxes and specialised bags. Unfortunately, most banners don’t come with specialised storage options. It’s upon the user to figure out where to keep their banner once they are done with it. Consequently, most banners are stored poorly and they accrue damage. Proper storage of a banner will certainly make it last longer. Ideally, each banner should come with its own storage bag and storage instructions. This allows safe storage and easy transportation.

Banners come in different shapes and sizes. Most require a bit of assembly to set them up. The less complicated the assembly the more likely the banner will be set up correctly. Simple designs tend are durable because of few mishaps. Moreover, simple roll-up banners have fewer components hence they are less likely to get damaged. These banners last for years and they are easily assembled and dismantled. Therefore when you notice some banners last longer than others the difference is in the design, the build and the storage. Only banners that last are worth investing in.

26 Jun 2018

Re-branding? Don’t forget to update your display banners!

The human mind works in an interesting way. When you want a new lease on life, you change your hair colour or your wardrobe, making you feel like a different person. If you’re jaded by your surroundings and you can’t migrate or get out of your lease, you hire an interior decorator or buy some paint and change your home or office theme.

This tactic works for businesses too. Re-branding can completely shift the way your customers look at you. It could jump-start the waning interest of your long-time clients, or attract a fresh demographic. The direction of your re-brand will dictate audience response, so do your research. Brighter colours and quirky fonts will pull in the younger crowd, while solid motifs and darker tones will appeal to an older, more conservative audience.

Start with a plan

Before you dive into artistic direction, come up with a strategy. The ‘why’ should hem the ‘how’ not the other way around. Are you marking a milestone, like a 10-year anniversary or a jubilee celebration? Are you reacting to new brands in the market that are nipping at your heels and shaking up the competition? Are you venturing into new territories, launching in a new geographical region? Are you hoping to expand beyond your traditional clientele?

Maybe your sales numbers are fine, but you want to extend your market share, or maybe your brand is feeling taken for granted. Your re-branding mission will guide your re-branding vision because your targets will tell you what areas you need to alter or enhance, and what specific steps you need to take in terms or tweaking your current brand visuals or going a full 180° and flipping your brand positioning.

Also Read This: Why our portable banners are easy to use

Name and logo

The first step in any re-branding exercise is changing your logo. You could develop a new brand palette, broaden your existing one, or even narrow your colour choices into something bolder and more direct. Work with your design team for font options. Your logo derives from your name and mascot, and it’s not always a good idea to change those. You might alienate happy customers and lose traction.

You could, therefore, opt for a shorter version, maybe in the form of an acronym, nickname, or alternate spelling. On the other hand, if your current name has baggage, you could pick something completely unrelated as a way to divorce past associations. If a merger drives your re-brand, you could hyphenate or mingle brand identities into a new coupling.

Make a checklist

Once everyone is happy with the new name, icon, mascot, and attendant collateral, it can be rolled out onto stationery, merchandise, and of course, the office cars and buildings. You’re sure to erect some new billboards and outdoor ads to launch the new look. But it can be easy to forget the portable banners that are neatly packed in their carry-cases and stacked in storage rooms.

You don’t want to fly into a panic at your next trade show when you suddenly realise all your gear still has the old logo. When you work with Banner Bug, we can put together a re-branding package for you. We’ll print your new visuals on all the formats you’ve previously ordered with us, and we can recommend some new ones too. You won’t need to buy new retractable stands or frames for your advertising material. We’ll re-skin the hardware you already have, and can top up your event arsenal with re-branded pull-up banners.

For all your re-branding banner needs, call Banner Bug today on +61 02 9663 5333.

21 May 2018

Why our portable banners are easy to use

Portable banners are an extremely important marketing tool, for ANY type of business. It doesn’t matter what your *goals* are – advertising at a local festival, fete or market, or wanting to draw attention at a conference, trade show or other event. A well-placed banner is the best way to do it. Portable banners are, without a doubt an effective marketing tool that every business owner should have in their tool kit.

Portable banners, are, like their name suggests – portable, they are also eye-catching and very simple and easy to use. These are an all in one promotional or advertising tool that can be customised to the business owners needs and specifications, to draw in customers and make sales. They are extremely popular because they are self-contained and are an all-in-one advertising display. Banners are mounted into stands that can be erected and popped into place in seconds and they ensure visibility for your product, service or business.

Portable banner stands can be used inside and outside, which makes them extremely popular, inside you can place them in the middle of a crowd, or outside to grab the attention of passers-by.

Also Read This: The best banner kit for your Winter events

If you want a portable banner that is easy to transport and quick to set up, retractable or pull-up banners are a good choice. If your business has you out on the road a lot, travelling from trade show to trade show or convention to convention, you need a portable banner that unfolds quickly and shows your message easily. Portable banners also don’t require sand bags, ropes, hooks or anything to hold them up. At the end of the day, when it’s time to pack up, simply retract the banner back into the stand, and then slide it into the transportable banner stand and you’re done. Your banner is packed away neatly, safety and quickly for the next time.

Rollup or pull up banners can be taken with you on the go, you don’t need a team of people to hang bulky banners, one person on their own can roll their banner to where it needs to be, remove it from the case, pull it up and all the work is done. They are portable and only have a small *footprint* which is perfect if your trade show or event kiosk has limited space. You can place your banners at the back and have them as a back drop or put them to the front or side of your display for maximum impact.

At Trade shows and expos, the event is full of companies all vying for everyone’s attention, so you need to have the proper banner, you want something that’s easy to transport and fast to put up and take down, our banners are so easy to use, and quite lightweight. Roll up banners are extremely practical, and, as they roll back into their own protective stand, you don’t have to worry about damaging your banners every time you use them.

16 May 2018

The best banner kit for your Winter events

Just because it’s raining outside doesn’t mean your corporate event should be ruined. If anything, lousy weather may ensure you have a captive audience, because once they reach your venue, they can’t leave. As you plan your event, be sure there’s plenty of shelter in case it starts to rain. Your potential prospects will be far more likely to respond to your brand messaging if they’re warm and dry.

In the meantime, you want to use a banner kit that can withstand the weather. You want a comprehensive set of banners to create the full event booth experience. Start with a media wall. It can be as big as 3m and makes a great backdrop for your exhibition stand. They can take full colour printed graphics and are interchange-able when you want to change your messaging without addition expenditure.

A media wall is a fully retractable banner than can be set up in seconds, and when you’re done, you can roll them up and stash them in their wheeled nylon carrier bag. You can accompany your media wall with desk bugs, smaller desktop retractables that can be positioned on service desks. All our banners can be stored in nylon cases or hard cases, which are optional at an added fee.

Banners for every situation

On a cloudy day, or in a dimmer corner of your exhibition centre, you can try our PiX banners. They’re pull-up banners that can be lit up from the inside using specialised fixtures designed for that purpose. They work especially well at night, and can be used to draw attention to a particular aspect of your product offerings. They’re light at just 3.5kg and have a fully serviceable 2-year warranty.

Also Read This: The beauty of our pull up banners

It’s not necessary for your whole banner kit to retract. Some units are fit for standing banners, and the Banner Buddy fills that position nicely. It’s still portable, because you can fold it up and store it in a nylon case. It’s only printed on one side, but it allows you to advertise when you have limited room. CS800 is a standing banner as well.

Our range of Banner Bug displays can be mixed and matched depending on the type of display you’d like to set up. Their key advantage is that their printing is waterproof, so you don’t have to worry about the rain. We have different kinds of printing ink, including water-based colours, EcoSolvent, and sublimated dye that can withstand rain damage.

Long-lasting vinyl warranties

These designs don’t chip off or scrape, even in intense heat. The vinyl doesn’t tear easily, and its ink has UV protection to prevent sun damage, as well as anti-reflective properties so the banners can easily be read, even in bright sunlight and strong indoor lighting.

The carry cases of the banners keep them from physical damage in transit, extending their lifespan, and many come with warranties. We have designed our banners to save you money, because once you buy the frame, you can replace the printed media without having to buy a new frame. You can keep replacing the vinyl indefinitely, so it’s a solid investment.

To order a banner kit for your corporate event this winter, call Banner Bug today on +61 02 9663 5333.

17 Apr 2018

The beauty of our pull up banners

The beauty of using our pull up banners is that they are the perfect tool for any small business and are a great way to attract attention and make people aware of your product or service at any event. Pull up banners are extremely versatile as they can be used anywhere and everywhere – sporting events, dinners, trade shows, exhibitions, conferences, school events, product and corporate launches.

One of the best things about pull up banners is that you can display them anywhere which means you can grab the attention of passers-by.

Advantages of using pull up banners

  • • They are an affordable way to market your business, service or products while attracting the attention of your target audience. They are a great way to show off your logo, event, special offer, promotion etc, whatever your message a pull up banner is the perfect way to get your message out there.
  • • Pull up banners are so easy to set up, pull them up and they are ready to go. You just need one person to set them up, you don’t need any technical skills or tools and when you are done for the day they retract down into their carry case, ready to be used again.
  • • Pull up banners are very compact, and this makes them so easy to use and display. You only need a small amount of floor space to make a big impression, this is perfect when space is limited. Pull up banners are also very easily stored.
  • • If you are looking for a banner that is portable – pull up banners are portable and that makes them perfect and easy to use again and again. They are very lightweight which means it can be transported from one event to another.
  • • If you want a promotional banner that’s made to last, while giving you great value on your marketing investment, pull up banners are printed on materials that have been designed not to crease, which means your banner will look just like brand new every time you use it. Your pull up banner can be used for years to come.
  • • Pull up banners are fantastic promotional and branding tools – a must have in your *advertising kit* – they draw attention quickly wherever you use them – from your office or place of business to a shopping centre or school fete.
  • • If you travel to trade shows and events frequently pull up banners are one of the best ways to promote your business, goods or services.

Also Read This: Sydney Events over Easter to Consider Attending as a Business

In a *nutshell* pull up banners are perfect for your business because they are –

• Lightweight

• Quick to assemble

• Convenient

• Easy to store

• Durable

• Effective in promoting your business

• Professional

• Portable and easy to transport from one event to the next

29 Mar 2018

Sydney Events over Easter to Consider Attending as a Business

Easter is just around the corner, which means that you have furthering your business over the holidays at the forefront of your mind. In this post, we take you through 3 events that you might consider showcasing your business at, or simply attending for a bit of fun with your friends or family.

Sydney Royal Easter Show

One of the biggest events of the calendar year in Sydney has to be the Sydney Royal Easter Show. The show itself runs for two weeks over the Easter holidays and attracts hundreds of thousands of visitors over its run. That’s some great foot traffic! The show features rides, food stalls, exhibitions, and competitions, as well as sponsorships opportunities, so head on over to the website to see whether your business might have a hand in the whole affair in some way.

Rabbits Eat Lettuce

Is your target market 18-30-year-olds? Could your business be successful in a party-type environment? Rabbits Eat Lettuce is a camping music festival just outside of Byron Bay that’s attended not just by Sydneysiders but people from all over the country, and the world. While applications for market stalls have now closed, you may still be able to get in on the action as an event sponsor. Contact the organisers of the event for more information.

Also Read This: Why your banners need to be portable and easy to travel with

Easter Long Weekend at Hunter Valley Gardens

Venturing further afield again, Easter Long Weekend at Hunter Valley Gardens is looking like its going to be an absolute cracker. With families from all over the region, both locals and those visiting, attending the event, this will be a good regional event to attend for that family market. The event hosts activities like a gingerbread workshop, rides, and huge Easter egg hunts on both the Saturday and Sunday of Easter. Contact the Hunter Valley Gardens to see whether you can advertise your business or provide sponsorship of the event.

Of course, there are plenty of other events that you can get along to over the Easter holidays, either as a stall holder, sponsor or simply as an attendee. Remember that if you’re attending an event, it can be a great way to do reconnaissance on your competitors, or network with people about your business. Don’t just let the Easter weekend slip by as just a time for fun when you can use it wisely to better your business too!

If you do manage to host a stall or become a sponsor of an Easter event in Sydney, make sure to get your advertising right by using your best pull-up banners. We make banners for businesses all over the country from high-quality materials with high-resolution designs to make your business stand out.

28 Mar 2018

Why your banners need to be portable and easy to travel with

When you order banners from Banner Bug, you get a lot more than promotional material. We don’t just focus on the pictures and words you’d like to share with your customers. We think about the entire process and how we can make it easier for you. That’s why a lot of our products have vinyl carry-cases to protect them from dust and rain.

Sometimes, we put wheels on the carry-cases, turning them into instantly portable banners. This may seem like an obvious feature, but it’s not as readily available as you’d think. Many banner providers start and stop the process at printing, but we like to go a little further. We understand that your banners need mobility, and here’s why.

Ease of set-up

Retractable banners are often used for festivals, exhibition events, trade expos and road shows. There will be thousands of guests and massive foot traffic. Your brand wants to make a good impression that will convert into sales. If your banners are easy to transport, they can easily be carried to the venue and set up in minutes, creating the picture of efficiency.

Plus, the faster you can set up, the sooner you can focus on serving customers, which means you have more time available to pitch prospects and boost profits. If your promotional gear is easy to transport, you have more versatility in terms of venue and location. Travel out of town and make it a road trip, widening your scope and increasing the volume of your leads.

Lower transport costs

Banners that are conveniently packaged are a blessing that saves time and money. Foldable banners that squeeze into carry-cases occupy less space in a van, so you can carry multiple banners in a single drive, reducing the expense of repeat trips and additional vehicles. You can also use fewer labourers to do the heavy lifting, which saves even more money.

Also Read This: Why your banners need to be versatile?

With security requirements constantly increasing, your light-weight, nicely packed banners could shave hours off your check-in, whether you’re at the airport or the entrance to a building. Security personnel can quickly unzip the bags and inspect your banners without causing unnecessary hold-ups or unwarranted panic.

Improved efficiency

Often, after an expo or public show, your team is too tired to properly dismantle your gear. It’s a lot more likely they’ll do a shoddy job, or leave everything there and deal with it in the morning. This is a security risk because your banners could be damaged or stolen. Portable displays are much easier to deal with, and it only takes a few minutes, so your crew will be less likely to procrastinate.

Similarly, heavy banners are unlikely to be re-used because it takes too much time and effort to move them to a new location. They can only function as permanent fixtures, which limits the number of times and places they can be used. This translates into increased expenses in erecting new banners each time. Mobile banners are far more versatile and cost-effective.

To order our portable, light-weight, easy-to-assemble banners, call Banner Bug today on 02 9663 5333.

27 Feb 2018

Why your banners need to be versatile

Pull up banners have been used for all sorts of events and occasions, and if you really want to catch the eye of lots of people at your outdoor display, fair, markets or event, pull up banners are the perfect option. Pull up banners add versatility and flexibility when it comes to your advertising campaign, they can be used inside and outside and are perfect for any event.

Pull up banners add variety to your outside marketing. In the past you could only use signs made from plastic, wood, vinyl or aluminium. Today you need signage that is versatile, that can be moved quickly, doesn’t need a ladder or a team of helping hands, something that one person can put up and pull down in a matter of seconds. You also want signage that is robust and easy to transport.

Pull up banners can be fully customised for your advertising needs, from graphics to text, your banner *speaks* for you. These banners are perfect for use at community fairs, markets, trade shows, exhibitions and conferences. They add colour and are highly visible, you can use a few different one’s side by side as the back-drop for your stand. You can have a range of banners with your product, slogan, contact details where people can see them. Well designed banners will bring people to you, they’ll be eager to see what it is you do or offer.

Also Read This: Why your display systems need to be innovative and on-trend

The great thing about pull up banners is you can use them inside and outside, and the best thing is, you don’t need to find anywhere to hang them. If your display is inside a building and you don’t have access to a wall, it doesn’t matter, your pull up banner is ready in seconds. It doesn’t matter if you are at an indoor or an outdoor event, you don’t have to worry about tying a banner to a table or trying to find a fence or wall to tie your banner to. Pull up banners are ready to go! You can place these banners outside your shop or place of business, or inside to display a new product or upcoming event.

Pull up banners have been used for all types of events and occasions, from sporting events and markets to trade shows and conference and they are a great way to attract attention. If you want a reach a lot of people quickly, this is the way to do it. You don’t have to worry about finding somewhere to hang a banner, just put it on some level ground and a few second later your advertising is up and working, there to catch everyone’s attention. They add flexibility to your marketing campaign, today you need an advertising media that flexible, robust and is a banner that works!

26 Feb 2018

Why your display systems need to be innovative and on-trend

Are you looking to transform your exhibition booth into a traffic-stopping destination? Display systems need to be innovative, you need to turn heads and attract attention whether you are at a conference, trade show, market or exhibition. Having a good stall or exhibition is perfect, it shows you are a professional and dedicated to what you do, your product or service and that will draw people in. But, there is always room for improvement.

Having the right display system at your booth will make all the difference. The right display system will highlight what’s good and unique about your business, product or service. A display system should highlight what it is that makes you or your business unique. The information used should be easy to understand and visually appealing, your pull up banner needs to leave attendees with a lasting impression.

When preparing to attend your next trade show or event, to be successful you’ll need to have:

  • Pop up banners – to be used for promoting and advertising your product, services or business.
  • Booth Furniture – this will create an appealing and inviting booth setup that will attract visitors.
  • Accessories and supplies – if you want to take your booth to the next level consider offering promotional materials, a prize or prizes, and any promotional merchandise, pens, magnets, key-rings etc.
  • Equipment, along with your pull up banners, this could include a media wall, this will give you a promotional edge. It is one of the fastest pop-up stands available today and you can have one massive print area up to 2900mm, it will show your audience you are an on-trend business that is going somewhere, you know what you are doing, and you stand behind your product or service.

Also Read This: Banner ideas for 2018

Today, keeping up with the competition is tough, depending on your business you may competing with just a few, or, with many and GOOD advertising is the key. Proper use of pull up banners, will get your message out there, in the right way.

Pull up banners and media walls are completely portable, lightweight and easy to assemble. You can set your advertising up in seconds, all by yourself. You don’t need any special tools, or fancy gadgets, while everyone else is unfolding banners your banners are up and working for you. You can set up your booth faster and pull it down faster at the end of a long day. The convenience pull-up banners and media walls offer means you can get from event to event quickly, and all the *setting up* is no longer a chore. Whether your banner is in a nylon bag with wheels, or a hard case, it’s super easy to transport, and on wheels makes getting from your car to the event and back again a breeze.

Testimonials

  • “Thank you for your outstanding service and not letting me down on delivery times.
    The pull up banner looks fantastic. I am very happy with the outcome. Many thanks for making it so easy and stress free.
    I would most certainly recommend you to my colleagues.”

    Ben Nowland

  • “Your company has done it again! Great quality work and delivered on time. Thanks again for providing such a wonderful service, the prompt and speedy service you provided was amazing – very impressive and the finished product is fantastic.
    I will definitely be using your services again in the future. Thanks and regards,”

    Connor Blackburn

Contact Info
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Unit 19, 1801 Botany Road, Banksmeadow, NSW 2019

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+61 02 9663 5322

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