12 May 2019

The Advantages of Using Retractable Banners in a Trade Show

Your ability to succeed at trade show or exhibitions is based on your capability to capture the attention of attendees as they pass by your section. The modern business requires a flexible display solution that will provide them with value during trade show events. Businesses looking to consolidate their overall marketing campaign expenditure, are looking for solutions that can serve their company objectives in several ways. This is where retractable banners come into the play. A retractable banner is a go-to marketing tool often used at trade shows, designed with visual graphics or a unique message of the business. These pull-up banners are a great way of simplifying your trade show equipment without surrendering the visual appeal.
Read on to find the advantages of using retractable banners in a trade show.

 

1 Effective

According to research, it is found that the average trade show visitor looks at a banner for at least six seconds. Retractable banners with minimalist design and clean lines tend to gather the attention of the attendees. They are easy to set up and don’t take much of your time allowing you to focus on more important things like, promote your business. Your retractable banner should include the following entities:
• Your company website
• Your company name and logo
• A clear headline
• Description of what you are presenting at the trade show
• Visual graphics

Remember keep it simple!

2 Affordable

Retractable banners are a great way to convey your company message and if you can do it effectively and at a reasonable price, you are already winning. The best part, even a top-rank model won’t break the bank! There are several sizing options available, at afforable pricing at Banner Bug. Investing in a retractable banner that can be used repeatedly from one trade show to another may also increase your ROI.

3 Portable

Another advantage is that they easily retract back into a sturdy base. This makes them practically compact and easy to carry around. Retractable banners incorporate a sturdy base that has an anodized aluminium casing where the banner can be easily retracted. They include a carrying case with a handle making them a perfect choice for travelling as they are so easy to store away.

4 Adds Professionalism

Retractable banners add professionalism to your stand. Rather than having a table display, a retractable banner can make your display stand out from others at the trade show if used in a creative way.
BannerBug offer a stylish, sleek, modern retractable banner stand that is both compact and durable and takes only seconds to set up.

 

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12 May 2019

Things You Should Avoid When Designing Portable Banners?

Portable banners are excellent marketing tools when you are on the road. They are lightweight and can be robust enough to use both indoors and in open air forums. If you are accustomed to making many practical presentations, a well designed portable banner can create a sense of professionalism and can make your brand stand out from the competition.
Many people are not very particular about their banner design and simply outsource the designing task for printing houses. However, if you want your brand to remain in your customers’ minds, you should take extra steps to ensure that your pull-up banner communicates your message. Whether you want to present your company brand or some of your products, your banner should be clear and easy to read at a glance.
Here are some tips on what to avoid when designing your portable banner.

 

Spelling Mistakes

Few things are worse than making a spelling error on your company banner. Spelling mistakes challenge your professionalism and attention to detail and can make your customers doubt your ability to deliver on your promises. In many cases, it may be better not to have the banner at all than to have one with spelling errors.
Nobody is perfect and whether the errors were generated from your office or the printer’s does not matter. In the end, you should make sure you review every banner design before it is printed and ask the printers to make physical or digital samples that you can review with your colleagues before they make the actual banner.

 

Image Quality

It is quite common to come across a pull-up banner that has a pixelated or blurry logo or photo on it. This happens when you design the banner on your computer without considering the recommended resolution for the banner.
Make sure the images you choose meet or surpass the resolution requirements for the banner. This way, the banner will capture all the details you wish to present.

 

Word Content

The number of words you include on your banner should be well balanced. Nevertheless, you may need to include a sentence or two to describe your product or what your company does especially if your brand is not well known. The basic guideline is to designate the wordy product descriptions to flyers and use iconic images on the banner.

 

Logo Size and Placement

The one thing that needs to stand out clearly on your banner is your logo. Your customers should leave your presentation with your logo imprinted in their minds. Images tend to linger in people’s minds longer than words as such you should put more emphasis on your logo than the company slogan.
Make sure your logo is placed close to the top of your pull-up banner at eye level so that it can capture the attention of people passing by it. Moreover, your logo and core message should be large enough to be read from across the room. For clarity, don’t put any other images or logos next to yours on your company banner.

 

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08 Apr 2019

Type of Banner Stands That Will Be Suitable For Indoor Use

In the effort to attract as many potential customers as possible, you would want to set up a great display that reaches out to all of the exhibition attendees. This is why an exhibition booth is not just a simple stand where you attract potential customers and give them detailed information about your services or product. The quality of your banner stands will reflect on your company and make a lasting impression, and it is therefore important that your exhibition display is designed well for maximum sales. (more…)

08 Apr 2019

The Five Advantages of Retractable Banner Stands

Often used at marketing and fundraising events, for educational purposes and retail stores, the possibilities to use retractable banner stands are endless. Once custom designed, the portable stand-alone banners can be used again and again, making them a very popular and a cost-effective marketing tool. When designed properly with a unique message or a visual graphic of your company, retractable banner stands are a fantastic way to catch the attention of many potential customers at an exhibition. (more…)

22 Feb 2019

Looking After Your Banners

Pull up banners, are, without a doubt a great advertising tool for your business, product or service, they promote you in both a stylish and professional way. Nothing ruins that good impression faster than a pull up banner that has truly seen better days, it’s torn, creased, faded and just looking worse for wear. (more…)

20 Feb 2019

Start Planning Your 2019 Corporate Event With These Tips

It’s the beginning of the new year and while you want to start planning for your next corporate event, maybe you’re not sure how to go about it. While you are used to planning trade shows and meetings, the thought of organising a corporate event is daunting – but – it doesn’t have to be! (more…)

16 Jan 2019

Tips for Easily Transporting Your Banners

If you are travelling for a trade show, expo, conference or other event you want to do everything you can to ensure your banners stay intact as you move around from event to event.

Attending trade shows is a necessity, if you don’t attend trade shows, conferences, expos etc you are missing out on the chance to grow. (more…)

15 Jan 2019

Banner Inspirations for 2019

When it comes to costs, and value for money a pull up banner is an affordable marketing tool, they are extremely durable and that’s just one reason why businesses use them for point of purchase displays, at expos and events and as *outdoor ads* in general. If your banner hasn’t been well designed or given a makeover for the new year you may have difficulty getting noticed. (more…)

11 Jan 2019

All Our Banners Are Easy To Move And Set Up

If you are looking for a banner that is portable, look no further. Portable banners are easy and fast to set up, and they provide a *high impact* solution. Portable banners are perfect for use at press conferences exhibitions, conferences, trade shows, presentations, point of sale displays and so much more. Portable and pull up banners also do not need to be hung anywhere, no wires, ropes, need for a wall etc, they stand on their own and stay where you put them. For use at the front of a shop, inside a display or as a feature wall, all our banners are easy to move and set up and can be pulled up and popped in place by just one person. You no longer need a *team* to help you set up.

Media Wall

These portable banners are often used for exhibitions, media conferences and presentations. The large walls come in 3 sizes 1800/2400/2900 and have been designed specially to maximise your brand or advertising. If you want the professional edge a simple to set up Media Wall is the way to go. Coming in a nylon travel bag with wheels it fits into a 3m exhibition stand and is printed in high definition full colour. Without a doubt this is THE fastest and simplest form of pop-up stand available.

PiX

Available in 3 sizes – 580mm, 800mm and 1000mm wide, this portable banner is economical. Light weight and will certainly create a focal point at any event. Featuring a lot of space to print your advertising or brand, the PiX makes for a very eye-catching presentation if used in an open area. Folded in minutes these stands look great when illuminated from the inside. The perfect way to impress.

DS-X Frame

If you have a tight budget – perhaps you are just starting out, the DS-X Frame is the most economical portable banner in the range. It is very easy to set up, and is also lightweight making it easy to move, even when set up. All you have to do is attach the 4 corners of the vinyl banner to the X frame and you have a functional display stand. Fast, simple and a job one person can do on their own. The DS-X Frame comes with its own carry pouch and is available in three different sizes depending on the size of the graphic you need.

Banner Buddy

Another affordable portable banner stand, available in 3 widths, 580mm, 850mm, and 1000mm. It is non-retractable and comes as a single-sided display with a modern and sleek look. It is very lightweight, easy to use and the graphic panel can be changed any time. This is a versatile unit that is compact, perfect for in-store promotions, conferences, exhibitions or your shop, store or outlet, it takes up little space, is easy to set up and still has a very professional look.

Also Read This: How To Store Your Banners Between Events

08 Jan 2019

How To Store Your Banners Between Events

Banner advertising is an important part of any marketing campaign. Banners are used at numerous events from trade shows and expos to conferences, fairs, markets and shopping centre displays. Whether you are using your roll up banners as a back drop at the back of your display, on the street advertising your business, or inside your shop.

There comes a time, when you need to pack your banner away, it might be just overnight, for a few days or even a few weeks. Regular vinyl style banners are great for advertising, but they can be a nightmare to deal with when to comes time to store them. Many marketing items you use at a trade show or event look great when they are on display, but, when it comes time to store them away, there really isn’t any *safe way*. When you have been on your feet all day at a trade show or event, the last thing you need to deal with is folding banners and putting them away.

Roll up banners save you from one of the most annoying problems when it comes to display adverting. Roll up banners provide their own safe storage system, built right into the base! Many businesses end up with a cupboard filled with trade show banners AND all the accessories they need to set them up. Trying to find the right banner you need out of all that mess can be extremely frustrating.

Pull up banners change all this. The great thing about a pull up banner is that it retracts into its own base and clips into place. This gives you the safest and neatest storage solution possible. The base can also be slipped neatly into a nylon, or hard carry case for easy transportation. All the pieces you need to support the banner will also fold down or be stored inside the base, no having to search through a cupboard for the right supports.

This means you can store different pull up banners together – side by side or stacked on top of each other in the cupboard safely and securely. The bottom or side of the stand can even be labelled, so you know exactly which banner is which without having to unroll every single one to find the one you need.

Pull up banners also last longer than standard banners as the banner is stored in it’s base and is kept dust free and away from the light while it’s being stored. Pull up banners are rolled into the base, it’s not folded, so it’s not going to become creased which means it will last for years. Every time you go to set your banner up, it will be guaranteed to look great.

Not only are pull up banners convenient to store, but in storage they won’t be exposed to any additional wear and tear. Storage and transportation is no longer a problem.

Also Read This: Are your banners ready for your winter corporate events?

Testimonials

  • “Thank you for your outstanding service and not letting me down on delivery times.
    The pull up banner looks fantastic. I am very happy with the outcome. Many thanks for making it so easy and stress free.
    I would most certainly recommend you to my colleagues.”

    Ben Nowland

  • “Your company has done it again! Great quality work and delivered on time. Thanks again for providing such a wonderful service, the prompt and speedy service you provided was amazing – very impressive and the finished product is fantastic.
    I will definitely be using your services again in the future. Thanks and regards,”

    Connor Blackburn

Contact Info
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Unit 19, 1801 Botany Road, Banksmeadow, NSW 2019

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+61 2 9663 5322

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