Unit 1, 1-3 Exell Street, Banksmeadow NSW 2019
Portable banners are excellent marketing tools when you are on the road. They are lightweight and can be robust enough to use both indoors and in open air forums. If you are accustomed to making many practical presentations, a well designed portable banner can create a sense of professionalism and can make your brand stand out from the competition.
Many people are not very particular about their banner design and simply outsource the designing task for printing houses. However, if you want your brand to remain in your customers’ minds, you should take extra steps to ensure that your pull-up banner communicates your message. Whether you want to present your company brand or some of your products, your banner should be clear and easy to read at a glance.
Here are some tips on what to avoid when designing your portable banner.
Few things are worse than making a spelling error on your company banner. Spelling mistakes challenge your professionalism and attention to detail and can make your customers doubt your ability to deliver on your promises. In many cases, it may be better not to have the banner at all than to have one with spelling errors.
Nobody is perfect and whether the errors were generated from your office or the printer’s does not matter. In the end, you should make sure you review every banner design before it is printed and ask the printers to make physical or digital samples that you can review with your colleagues before they make the actual banner.
It is quite common to come across a pull-up banner that has a pixelated or blurry logo or photo on it. This happens when you design the banner on your computer without considering the recommended resolution for the banner.
Make sure the images you choose meet or surpass the resolution requirements for the banner. This way, the banner will capture all the details you wish to present.
The number of words you include on your banner should be well balanced. Nevertheless, you may need to include a sentence or two to describe your product or what your company does especially if your brand is not well known. The basic guideline is to designate the wordy product descriptions to flyers and use iconic images on the banner.
The one thing that needs to stand out clearly on your banner is your logo. Your customers should leave your presentation with your logo imprinted in their minds. Images tend to linger in people’s minds longer than words as such you should put more emphasis on your logo than the company slogan.
Make sure your logo is placed close to the top of your pull-up banner at eye level so that it can capture the attention of people passing by it. Moreover, your logo and core message should be large enough to be read from across the room. For clarity, don’t put any other images or logos next to yours on your company banner.
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