The Advantages of Using Retractable Banners in a Trade Show

Your ability to succeed at trade show or exhibitions is based on your capability to capture the attention of attendees as they pass by your section. The modern business requires a flexible display solution that will provide them with value during trade show events. Businesses looking to consolidate their overall marketing campaign expenditure, are looking for solutions that can serve their company objectives in several ways. This is where retractable banners come into the play. A retractable banner is a go-to marketing tool often used at trade shows, designed with visual graphics or a unique message of the business. These pull-up banners are a great way of simplifying your trade show equipment without surrendering the visual appeal.
Read on to find the advantages of using retractable banners in a trade show.


1 Effective

According to research, it is found that the average trade show visitor looks at a banner for at least six seconds. Retractable banners with minimalist design and clean lines tend to gather the attention of the attendees. They are easy to set up and don’t take much of your time allowing you to focus on more important things like, promote your business. Your retractable banner should include the following entities:
• Your company website
• Your company name and logo
• A clear headline
• Description of what you are presenting at the trade show
• Visual graphics

Remember keep it simple!

2 Affordable

Retractable banners are a great way to convey your company message and if you can do it effectively and at a reasonable price, you are already winning. The best part, even a top-rank model won’t break the bank! There are several sizing options available, at afforable pricing at Banner Bug. Investing in a retractable banner that can be used repeatedly from one trade show to another may also increase your ROI.

3 Portable

Another advantage is that they easily retract back into a sturdy base. This makes them practically compact and easy to carry around. Retractable banners incorporate a sturdy base that has an anodized aluminium casing where the banner can be easily retracted. They include a carrying case with a handle making them a perfect choice for travelling as they are so easy to store away.

4 Adds Professionalism

Retractable banners add professionalism to your stand. Rather than having a table display, a retractable banner can make your display stand out from others at the trade show if used in a creative way.
BannerBug offer a stylish, sleek, modern retractable banner stand that is both compact and durable and takes only seconds to set up.


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  • “Thank you for your outstanding service and not letting me down on delivery times.
    The pull up banner looks fantastic. I am very happy with the outcome. Many thanks for making it so easy and stress free.
    I would most certainly recommend you to my colleagues.”

    Ben Nowland

  • “Your company has done it again! Great quality work and delivered on time. Thanks again for providing such a wonderful service, the prompt and speedy service you provided was amazing – very impressive and the finished product is fantastic.
    I will definitely be using your services again in the future. Thanks and regards,”

    Connor Blackburn

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