Unit 1, 1-3 Exell Street, Banksmeadow NSW 2019
BannerBug is the home of outdoor advertising. We offer a variety of banner options that include desktop units, media walls, and retractable banners. Each pull-up banner has a specific situation where it shines, and while it can be unclear which type of banner works best, your options are numerous. We’re banner experts, and we’ll gladly guide you.
However, an effective banner is so much more than the fabric it’s printed on. You could buy the largest portable banner or rent the biggest billboard in your area. But if you don’t have the right messaging, your ad is nothing but spam. As we go into a new year, here are a few recommendations on how to design a good banner.
Sizing isn’t as complicated as it sounds. The real challenge is what to put on your banner. The instinctive choice for marketing departments everywhere is to squeeze as much text as possible onto a banner. They want to put the physical location, all their phone numbers, their mission and vision, and the contact person’s details.
Customers rarely read anything beyond the headline, and only if it’s in a large bold font. If the copy is catchy, they may read more, but the more words you use, the smaller the font, and the less likely they’ll read more. For most people, once they see all those tiny words, they lose interest. This year, aim to make your banner more visual.
Also Read This: We understand that the print quality of our banners reflects the quality of your business
Use one large image that tells a story. Action images work better, so use a man walking instead of someone standing still. You could have them walking around in an outdoors setting, because that arouses curiosity. Your prospective customer will wonder what the person in the picture is doing, where they’re going, and how they’re related to your product.
Telling a story through pictures doesn’t have to complicated. In fact, you should avoid busy pictures. So, for example, a family having a picnic is more effective than fifteen kids doing different things in a playground. If there’s too much going on, you’ll lose your customer’s focus because they won’t know where to look. Keep it engaging but simple.
The internet attests to the power of cute kittens and cat videos, but there’s another direction you can take. Puppies are just as cute as kittens, and they’re less intimidating because they don’t have killer eyes and shredder claws. 2018 is the Chinese Year of the Dog, so that’s a good excuse to get connected with your inner puppy.
Take advantage of the trend and use lots of friendly dogs in your banners. Their irresistible cuteness and contagious joie de vivre will infect your sales prospects. Since the puppies are on banners advertising your brand, the clients will associate that positive feeling directly with your brand. Plus, it’s really hard for a happy puppy to offend anyone.
For more tips on how to make the most of your banners this year, call Banner Bug today on +61 02 9663 5333.
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