Avoid These Banner Design Errors

Banners can be a considerable business purchase. Here’s how to avoid a costly mistake when ordering your first retractable banner.

Low-resolution image
A low-resolution image, when blow up to fit on a banner, will not show the detail that you see on your screen. Rather, it will look pixelated, blocky, or blurry – not something that you want at all!

Make sure to check what resolution the retractable banner that you are choosing requires, and either go with that resolution, or even higher.

Mismatching colours
Mismatching colours are an interior decorator’s nightmare – and could be yours too when it comes to designing your banner. There are certain colours that really work well together, and certain ones that definitely do not.

For the best decision making when it comes to the colours for your banner, make sure to ask an expert.

Also Read This: Refreshing Logo Ideas for 2017

Too many pictures
Do not overcrowd your banner with pictures! While it may be tempting to display as much as you can all on the one banner, less is definitely more with this one. A few pictures on your banner should really be your upper limit unless you’re going for a big banner wall.

Using poor photos
Where are you getting your photos from? Are they stock images? Are they pictures you or your staff have taken? Make sure that with pictures that they are high quality, and for stock images, that they don’t look cheesy or that something you could find anywhere.

Too much print
Fine print is for your flyers, and not for your banners. The amount of information that people will bother to read on your banner is limited, and being overwhelmed by text is a sure turn-off.

Avoid These Banner Design Errors

Make sure that the print that you place on your banner is able to be read from a distance, too – so make sure that the font size is big enough.

Too little print
While some banners with just a company logo or one word can be very effective, it really depends on what your business is, and whether you have visibility among customers already. This means if customers already know your brand, colours, logo etc. If not, it is a good idea to put at least a by-line about your business on the sign as well, saying what you do.

Very small logo
How big is your logo going to be on your sign? For a banner, you really want your logo to be the thing that customers can spot from the greatest distance. This means that you should at least consider your logo taking up the entire horizontal space of your banner.
Need more tips for design? At Banner Bug, we’re always happy to help our customers out.


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