Are your banners ready for your winter corporate events?

Pull up banners are far less expensive than business signs, they are also more portable and versatile. To maximise your advertising dollar, it’s important to get your banner right – the first time. As we head into winter it’s important that your pull up banners are correct, the message you want to convey is up to date, and that everything is perfect. Pull up banners are your first line of *defence* when it comes to advertising – you need to have this perfect for your winter corporate events.

• Your message – your message is more important than any graphics you may be using. So, you want to ensure your banner says what you want it to say about your product or service. Designs are a great way to grab someone’s attention, but it is your MESSAGE that is going to draw a potential customer or client to you, you need to inspire them to take action.
• Your headline – does it still say what you need it to say? The most important part of your message is the headline. When you are driving or walking around, take notice of other local banners and signs are they grabbing your attention? Are they attractive? Do any of them make you want to pick up the phone and find out more?
• Okay, so your headline is perfect, they know what you have to sell or offer, now they need to know WHAT it is your business or service can do for them. Provide a brief description of your service, or benefits or what your product or service will give to them. Why should they give you their money? If you communicate well, it will help you make sales.

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• Call to Action – you have a potential customer or client interested – now you need a call to action, without this you lose sales. It’s no good having a promotion, special offer or product if you don’t tell someone where to get it, or how to take advantage make sure your phone number or website is visible.
• Branding – keep your branding consistent with your company’s message. You certainly want to have your logo visible, you want people to associate your logo with your name.
• Does your banner target your audience? If your product is aimed at people over 40, don’t have a picture with teenagers using it, always keep your customers in mind when creating the graphic for your banner.
• What event are using your pull up banners at? Always consider where and when you will be using your pull up banner this winter. A pull up banner that looks like it belongs at the event but has distinguishing features will help it stand out from the other banners at the corporate event.
• Remember that while you want your banner to fit into the environment you also want it to stand out. Colours are a great way to provide contrast. If your backdrop is dark, use bright colours, if the event is going to be bright, use dark colours instead as they will stand out.