Unit 1, 1-3 Exell Street, Banksmeadow NSW 2019
A banner is not only a branding tool but a marketing statement. It’s one of the best ways to sell your product or service in an open space. Banners have a handsome return on investment and they’re a long-term investment especially for companies that seek to sell their brand. Unfortunately, most banner stands don’t give you years of service. After purchasing one, it’s only a matter of months before they start showing signs of wear and tear. In less than a year you can move from a stylish, eye-catching banner to a completely useless faulty banner. For quality banner stands, the trick lies in the build.
The design is crucial when it comes to banners. Although banner stands are small portable installations, meticulous work goes into making a quality durable banner. The base of a roll-up banner forms the most crucial part. It stabilizes the banner by lowering the centre of gravity. Though a heavy base is good, too much weight reduces the banners portability. On the other hand, a light base means your banner will be falling at the slightest shove. For a build that will last, a balance must be struck between portability and stability. The ideal banner is light but strong against any jostle.
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Behind every durable banner are durable materials. It’s obvious that sturdy materials will give you a sturdy banner. Most manufacturers compromise on materials when making banners. They use light, cheap plastic or weal metal to make the fame of a roll-up banner. Unfortunately, such banners do not last for long. It’s only a matter of time before things start breaking down. The first causality is always the beams that hold the banner up. Once the support is compromised, the banner is practically unusable. Some manufacturers use strong materials for their build. Although it’s not cheap, their banners last for years and are a worthwhile investment for any company.
When banners are not standing out in the open, they should be safely packed in storage boxes and specialised bags. Unfortunately, most banners don’t come with specialised storage options. It’s upon the user to figure out where to keep their banner once they are done with it. Consequently, most banners are stored poorly and they accrue damage. Proper storage of a banner will certainly make it last longer. Ideally, each banner should come with its own storage bag and storage instructions. This allows safe storage and easy transportation.
Banners come in different shapes and sizes. Most require a bit of assembly to set them up. The less complicated the assembly the more likely the banner will be set up correctly. Simple designs tend are durable because of few mishaps. Moreover, simple roll-up banners have fewer components hence they are less likely to get damaged. These banners last for years and they are easily assembled and dismantled. Therefore when you notice some banners last longer than others the difference is in the design, the build and the storage. Only banners that last are worth investing in.
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