Tips for designing a banner

Roll up banners or pull up banners are a quite important advertising tool for anyone who wants to stand out at a trade show, fair or conference. They can also be used to make an impact inside or outside your place of business or shop and are a great addition for your *point of sale* advertising material. Getting the right design and information on your pull up banner is important if you want to make an impact.

Here are our 5 top tips for ensuring you design an effective pull up banner

1. Have your logo at the top – always use the top of your banner to display your company logo and core message. It’s important to have your main message at eye level, it doesn’t matter if it’s an image of a product you are selling, your company slogan, or company logo – put it at the level that is most likely to grab someone’s attention as they walk by.

2. Think left to right – in general customers are used to reading top to bottom or left to right, so keep this in mind when you are filling your roll up banner with information. It’s hard but try and keep all your wording and relevant information to a minimum – remember extra information can always be provided through your sales team, or any flyers and brochures you have.

3. Images – if you plan to use images on your banner – especially product images make sure they are high quality – at least 300dpi and are ready for print. Don’t pull images from a website and add it to your banner, it will be poor quality. Always remember you are trying to catch people’s attention and draw them to your product.

4. Colour – colour should be your friend when designing your pull up banner. Colours can help make you stand out at an exhibition, but they also should tie in well with your existing colours and your logo. You should also take time to consider carefully the impact of a background colour in relation to images and text. The brighter colours such as red and orange can grab a person’s attention, but avoid using white and yellow together as it will be hard for customers to make out any information especially if viewed from a distance.

5. Contact Details – one last thing to remember when designing your banner is, it is important to add your contact details, especially if you are using your banner at a trade show and you may not get a chance to talk to everyone. Contact details will give visitors all the information they need on how to contact you later should they want to try your product or service. Always include your contact number, website and email address, if you don’t want to use all 3, at least use one. You could also include your address and/or social media channels G+, Facebook, Twitter etc. as an alternate way to contact you. Contact details should generally be placed towards the bottom of your banner, but they should still be easy to read and to find.