When it comes to costs, and value for money a pull up banner is an affordable marketing tool, they are extremely durable and that’s just one reason why businesses use them for point of purchase displays, at expos and events and as *outdoor ads* in general. If your banner hasn’t been well designed or given a makeover for the new year you may have difficulty getting noticed.
Here are some tips and ideas to consider when designing your banners for 2019.
- What is your roll up banner for? A lot of business owners fail to consider the exact purpose for their roll up banner and they can be a waste of money if they fail to bring results. Ask yourself – what do I want to accomplish or achieve with my roll up banner?
- Where is the banner going to be used or displayed? Most banners are placed in high traffic areas where there are lots of people. Depending on your location, you may only have a few seconds for someone to read your message, you need an attention-grabbing banner that gets the message home quickly. Firstly, use a clear, easy to read font, and have it take up most of the area in the banner. For example, if you are having a sale – your main message should be *Huge, 50% off sale*. This is the main and most important part of your message, it needs to be something people can see and read quickly. The colour of your message is also important and the higher the contrast between your font and background the better. Good colour combinations are black on yellow, black on white or red on yellow. Avoid reds on brown, purple on black and light blues on dark blues – from a short distance your message will disappear.
- What’s the lighting like where your roll up banner is going to be displayed? If the area is poorly lit use bright contrasting colours like red on yellow.
- How far away will your audience be? If your banner is to be used at a conference, what’s the distance between the stage and the back row? Proper sizing of your banner is important, for large crowds a media wall size banner could be a better option, especially if you have more than three lines of text.
- Make sure your banner has the right *call to action*, no matter where your banner is being used, from a conference or expo to shopping centre or market having a call to action is important. It lets people know what to do next (now that they have found you). This could be as simple as *Call now* or *Hurry in today*. Make it simple, but definitely include a call to action.
Also Read This: Get Customers with These Displays
