What to have in an outdoor display system

Outdoor events are exciting and thrilling activities to be part of – nothing can replicate the buzz and environment that allows brands to meet and mingle with their customers.

From country town events to major metropolitan festivals, companies can be whipped into a frenzy jockeying against each other for stall size, stall location and even outdoor display systems.

While not all companies can possibly afford the biggest space with the greatest foot traffic, there are ways that even the most cost-conscious brands can make a huge impact without breaking the bank.

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Firstly, do some research to help narrow down your shopping list:

1. Check on what your competitors do at outdoor events
There’s no sense in reinventing the wheel, which is why it’s always helpful to see how your competitors shape their offering. Having a point of difference is essential to gaining sales, but being too different from your segment can make it difficult for customers to understand or spot you.

2. Cross-check which competitors are coming to the event
Knowing who you’re up against can make it easier to pick and mix your display system. Choosing an item that helps your brand stand out from your competitors can draw more people to your stand and help you make more sales.

3. If possible, see how previous or similar events are run
If you’re starting from scratch, getting an understanding of how other businesses maximise their stands at other events can help point you in the right direction. Some businesses can do extremely well on the bare minimum, while others have to invest heavily on interactive displays to push customer enquiries

4. Consider the position of your stall
Stalls closer to main thoroughfares may have to invest in more product-centric marketing systems, while stalls further from the action may need eye-grabbing material that draws customers. Pick a system that helps overcome your locational challenges.

Once you have an idea on what you need, now’s the time to consider your options.

Branded Marquee
For rain and sun protection, a branded marquee is the way to go. Marquees can be branded in a number of eye-catching ways to promote your brand, website and more.

Sandwich Boards
Perfect for popping at the front of your stand and to promote new or temporary sales promotions, sandwich boards are still fantastic, sturdy options for outdoor events.

Flags
Available in feather and teardrop shapes, flags are decorative and effective marketing materials for outdoor events. Bringing colour and movement, flags can be found in a number of heights and fixed to other structures, like marquees, to draw customers to your stand.

Pull-up Banners
Great in non-windy areas, pull-up banners can be used to promote products and promotions, or locked together to create an effective backdrop for your stand.

If you would like more information on selecting the best marketing solutions for your outside display stand, please speak to our friendly team of experts at Banner Bug on 02 9663 5333 or visit http://www.bannerbug.com.au/