Banners For Advertising – Black or white backgrounds

Whether you want to use a portable banner, pull-up banner or any other form of a banner for your advertising you must remember that your brand has its own *personality* and your banner has to convey a lot, but in a simple and precise way. Of course, that sounds a lot easier than it is. You have to be able to translate your brand and its personality into your advertising and this can be achieved using a standard black or white banner. Colour is great as a background and it does have its place – there are a time and place for everything, but the good old standard colours – black and white are still great ways to make an impact.

Your banner is there to inform, to get reactions, to make people stop, to make people want to find out more – you want to become their conversations.

Before starting you need to consider the other colours you are or will be using with your banner, your colours must work together and not fight. For example, dark blue on a black background will become lost, your target audience will have to struggle to read your message and you will be just wasting your time and money. When chosen correctly your black or white background will work with the colours of your message to bring you closer to your goals.

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BLACK
When you look at black, in many ways it really isn’t a colour as it doesn’t have colours, but a lot of businesses and brands use black in their branding – a black background with a simple white logo is clean, clear, bold and concise.

Black backgrounds work well because the banner looks sophisticated and confident, with a touch of mystery and power. One of the most readable combinations is white on black, or yellow on black. When you use a black background, it makes your brand look and feel luxurious, and gives a feeling of elegance and high-quality goods or services. If your business revolves around technology, the car industry or sports, black backgrounds convey your message, product or service well.

WHITE
White is a mix of all the colours of the spectrum, and you need to a find balance for it. White can’t stand on its own, but it does make for a great background if you find the right colours to work with it. White brings with it feelings of simplicity, sincerity and purity and is perfect when aiming your marketing at an existing audience. If you want to attract a new market or target audience use white and another bright colour. White is the perfect background colour for attracting the eye immediately. A plain white background, with your logo or a simple and clear message, draws customers to you and your product or services.